Throughout beer-and-pizza brainstorming sessions, GIF-laden email threads, Google+ video chats and ragging on Jay for possessing a Y chromosome, our team has managed to cobble together a thriving community of content marketers on zero budget. It’s a testament to our collective event-planning abilities, for sure, but I think what makes this group special is that we truly believe in the merits of creativity, curiosity and collaboration.

Content marketing can be a lonely and stressful profession. Creation never stops, the pressure for quality is high and we often don’t have the time or resources to feel like we’re set up for success. Fortunately, our group of five has become seven — and we’re all ready to tackle the content challenges that 2015 brings in a big way.

Arestia and I founded Boston Content based on one exchange that, from that point forward, we swore we would try to eliminate from your average coffee shop. It went something like this:

Jay: I wanted to be a sportswriter, then got into business and now I have this word “content” in my title. No clue what it means.

Arestia: I hear you. I was working in Hollywood, got into business and now have “content” in my title, too. No clue what the career path looks like.

A few hours later, I got a text from Arestia: “Want to start a community group about this stuff?"