Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.
When introducing a new member to your content marketing team, you may feel a rush of excitement. New blood, new ideas and new attitudes can completely re-energize your team, your strategy and even you.
But when faced with a stack of all-too-similar looking resumés, all from candidates lured in by the trendy title of “content marketer,” hiring can seem like a challenge — especially when you are tasked with deciding among a crop of equally well-read, well-educated and eager professionals.
Just the thought of it makes you cringe. But you know it’s a necessary part of business, so you drag yourself to events, zealously hand out business cards and make awkward small talk for as long as you can bear it.
But it doesn’t have to be this way.
Networking doesn’t have to be a chore. Believe it or not, it can actually be fun. Follow these tips the next time you go to a networking event, and you may find yourself having a good time while you forge important professional connections.
Creating content for SEO is, at its core, about creating something the user will remember, whether a brand, an idea or a website. If that happens, Google will do the same.
There’s plenty for marketers to remember — and just as much to forget — when generating content ideas with a specific mind for SEO. At UpWord, here’s what we try on a daily basis to commit to memory, and also what we throw away.
Perhaps you are a marketer working directly with a User Experience (UX) team. Or perhaps you heard that UX is the new hotness in digital marketing and want to know more. Either way, *fist bump!* Great UX leads to products that are easy — and even pleasurable — to use. UX is also backed by research that tells you how your product is being used and what you as a marketer can do to solve any pain points. Working with a UX team is a smart way to unveil hidden needs for truly valuable, problem-solving content.
