Boston Content
Finding your next marketing role during a ...

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.

Finding your next marketing role during a pandemic

Introducing the Millennial CMO: Katie Martell, Co-Founder of Cintell

Katie Martell, co-founder and CMO of customer intelligence startup Cintell, got her start in the marketing world at B2B data service provider NetProspex. The Emerson College graduate subsequently served in content and communications roles at PR agency Version 2.0 Communications and research firm Aberdeen Group. A Massachusetts native, accomplished speaker and self-proclaimed “scotch enthusiast and ska aficionado,” Martell shares the story of her journey of growing her customer-centric company here in the Hub.

How & When to Use 9 Different Content Types

Whether you’re being asked to drive leads, establish thought leadership in your vertical, or raise brand awareness through content marketing, there’s an asset that can help. The key is knowing which content type is appropriate, and how to use it to your advantage. To that end, I’ve compiled a list of suggestions below to help get you thinking about your options and why you should work them in to your editorial calendar. 

Why Getting out of the Office Is a Great Idea for Content Marketers

There’s an old saying in the newspaper industry that no news is ever made in the newsroom. In other words, if you want to find a good story to cover, you’ve got to leave the old office scenery behind and find out what’s actually going on in the real world. 

You might not think this applies to the world of content marketing (few of us are actually covering breaking news after all), but you’d be surprised by how much your productivity and output can be improved by a simple change of scenery. 

Coaxing Internal Experts to Participate in Content Marketing Efforts

Internal experts are a gold mine of brand and industry knowledge. With your organization’s best interests in mind and day-to-day brand immersion, they are the ideal voices to contribute to your content marketing efforts — if you can get them onboard. And for many content marketers, that’s a big if-clause.

Naturally, content creation tends to fall under job-related priorities on to-do lists. As a content marketer, how do you coax internal subject-matter experts to share their expertise, and do so consistently? Do you incentivize? Do you flatter? Do you threaten?