When I worked as a content marketer at Grasshopper, the entrepreneur’s phone system, I took a personality test.

Everyone at the company took it. We shared our results, and there was something different about me than everyone else.

I scored very low on compliance.

What does that mean? Well, it means I am not great at following rules, that I find policies annoying and boring and that I was probably meant to work as a freelancer, rather than as an in-house content marketer.

It was another sign, in a long slew of them, that it was time to bite the bullet and quit.

I loved my job and my colleagues, but it wasn’t enough. I wanted the freedom of freelancing and helping a wide array of clients, rather than just one. Last month, I left my job and founded Stories by Emma, my own content marketing and freelance writing consultancy.

Who is the person behind all the great content you have been reading?

You already love his or her work, but you would like to learn more about the talented marketers creating some of Boston's best content. Rather than stalk LinkedIn, we have asked local content marketers to candidly share their biggest challenges, career advice, and content inspiration.

First in the hot seat is Amanda Maksymiw.

Maksymiw has been working in content marketing for more than seven years, and is currently the senior content marketing manager at predictive marketing company Lattice Engines. If you are familiar with Lattice Engine’s content, then you already know how talented Maksymiw is. Read on to learn more.

Meet content marketing creative Todd Stewart, marketing manager at HourlyNerd and adjunct public speaking professor at Bryant University, his alma mater. Stewart previously served in content and communications roles at Advanstar Communications and BoldrDash. A dog lover and marathon runner, Stewart explains how he brings his passion for efficient communication to content marketing.

The brand voice, which we marketers understand to be the purposeful, consistent expression of your brand through the written language you use, has extra functionality in the world of software as a service (SaaS). At the most basic level, when we decide what a brand should sound like, we're also figuring out what we value as a company, who we want to be to our customers, and what specific promise we're making them.

In the SaaS world, marketers must take a nuanced, detailed approach to brand voice. That’s partly because we’re doing B2B marketing and targeting narrow, highly specific audiences, typically with the aid of personas. You may even have two sets of personas — the former for the users of your product and the latter for other audiences. The bottom line is that the blanket approach doesn’t work for SaaS. Selling software to a busy, skeptical person is not the same as selling beer to someone who's thirsty.