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GA + Boston Content Present:
Win your Content Independence!
Thursday, June 29 at 6:30pm
Just in time for Independence Day… we’re in the midst of a major marketing revolution, one where creative compelling content is changing the way brands engage customers. Whether you’re a seasoned content practitioner, or new to the field, this event will provide all the ammunition you need - in the form of networking, best practices, and beer - to fight several of today’s top content battles… and come out on top!
ABOUT THIS EVENT
GA is joining forces with Boston Content to provide attendees the inspiration and ideas to be true content revolutionaries. The night begins with networking, then we’ll break into four smaller groups for discussion with industry experts on the following topic of your choosing:
- Independence from Mediocrity: Creating Fireworks in a World of Content Duds, led by Elle Woulfe, VP of Marketing at LookBookHQ
- What's Your Declaration? Defining & Maintaining Brand Voice, Look & Feel, led by Samantha Dulac, Director of Brand Voice at Rue La La
- A Content Army of One (or Few): Making a Big Mark with a Small Team, led by Jess Marble, Marketing Manager, Care@Work
- Start a New Revolution: Content Career Hunting and Skills Selling, led by Brendan Cournoyer, VP Corporate Marketing at Brainshark, Inc
OUR AMAZING SPEAKERS:
VP of Marketing at LookBookHQ
Woulfe is a revenue-focused marketer with expertise in digital marketing and demand generation. Equal parts creative wonk and marketing nerd, she’s an expert at bringing sales and marketing teams together through shared process, goals and KPIs.
As the VP of Marketing for LookBookHQ, Elle is responsible for cultivating awareness and turning interest into pipeline. A veteran in the marketing technology industry, she previously held senior demand generation roles at Lattice Engines and Eloqua.
Elle is a regular speaker at industry events and a thought leader in the field of demand generation and marketing operations. She holds rather irrelevant degrees in English Literature and Religious Studies from Northeastern University.
DIRECTOR OF VOICE AT RUE LA LA
Samantha Dulac is the Director of Voice at Rue La La where she leads the teams responsible for copy and messaging across all touchpoints.
With a focus on fashion retail brands, Sam specializes in defining (and evolving) how a distinctive brand voice flexes across multiple channels. Her daily goal is getting the Rue Member to smile - or better yet laugh out loud.
She obsesses over authentic content that drives value for the audience and positive results for the brand. She also believes in the power of storytelling and killer shoes. Sam has over 12 years of experience dating back to the print catalog heyday. Prior to joining the Rue brand in 2011, Sam spent her time leading copy at Boston Apparel Group and contributing to The Boston Herald. Sam resides in Boston with her husband and son – whose shoes are just as killer.
MARKETING MANAGER AT CARE@WORK
Jess Marble is a Marketing Manager at Care@Work, a division of Care.com. This small but mighty B2B division within a well-known B2C company has limited resources and big goals.
Jess has combined limited internal resources, a “pretty standard” budget, project management and a touch of creativity to create a year’s worth of content influenced by persona research, that is converting an average of 12 MQLs/week!
Prior to Care.com, Jess was a Sr. Marketing Strategist at Zeta Interactive and Marketing Manager at e-Dialog where she was responsible for sales and marketing operations, content strategy and lead generation.
VP corporate marketing at brainshark
Brendan Cournoyer is an experienced content strategist and marketing leader at Brainshark, a leading sales enablement software provider.
As Vice President, Corporate Marketing, he leads all strategies related to content, creative, branding, event and customer marketing, and influencer relations.
He also holds a BA in Journalism from the University of Rhode Island. If you’re a fan of sales enablement, content marketing and the Patriots, follow him at @brencournoyer.
WHAT YOU'LL TAKE AWAY:
Inspiration and practical insights to empower you to take the next steps in the content subject area that matters most at this point in your career
Practical advice from experts who have been-there and done-that, as well as peers who are in your shoes
- Connections with some of the Boston area's best and brightest content creatives (writers, designers, strategists, technologists and more!)