Shelby Hill is Associate Director of Editorial Services at Skyword.
This industry of ours is so new that it might just be able to drink legally. Seriously, Wikipedia -- yes, I used it as a source, and my college professors just rolled their eyes -- claims the phrase “content marketing” was first used in 1996.
Although the practice of using content to market a business goes back much further than the ‘90s (check out this cool infographic), content marketing as we know it is always changing and growing. There’s so much a seasoned content professional has learned in just a few years; and with a decade under your belt, you’re practically an expert.
So whether you’re just starting out in this field, or you’ve been around the block a time or two, take a look at what 10 accomplished industry pros (and I) have to say:
Thumbnail image courtesy of Unsplash.