Ben McCluskey: Getting Clients Offline and How to Optimize Your Day for Peak Productivity

Today’s guest is Ben McCluskey. He is a scientific writer, editor, and consultant. In this podcast you will learn:

  • Why Ben chose a freelance career to control his own schedule and opt out of organizational hierarchies

  • How to make the transition into freelancing and avoid relying solely on luck to get clients

  • How to do a self-audit to find your niche and generate demand for your work

Ben McCluskey on freelancing

  • Why Ben chose a freelance career to be the owner of his own schedule

  • How you can thrive as a contributor in self-employment compared to a manager in an organization

  • How Ben got his former employer to be his first freelance client

  • How Ben’s first client recommend his services to other clients and he tapped his network to get up and running as a freelancer

  • Ben was lucky moving into freelance work, but he recommends stashing away a nest egg and moonlighting to get started

  • How Ben got his foot in the door in the science industry, took advantage of a skill shortage, and found consistent demand for well paid work

  • The content marketing principles Ben borrowed to help him propel a successful career in science writing

  • How a background in journalism has helped Ben gain credibility and trust with his clients

  • How to do a self-audit to find your niche and generate demand for your work

Ben McCluskey on writing

  • How Ben optimizes and structures his day on the scientific and neurological principles he’s learned from writing in his industry

  • Why design and aesthetics are important for presenting web copy and how two writers are geek out about Invision

  • How to trigger flow: Ben’s productivity playlist is made up of classical inspired composer like Max Richter, nicolas jaar, Jon Hopkins, nils frahm, Nick Cave, Warren Ellis

  • Use deliberate practice to become better at anything including becoming a better writer.

It’s difficult to analyze language in such depth and keep it engaging and open to most people.
— Ben McCluskey

Tools, resources, and people:

About our guest, Ben McCluskey

Ben McCluskey is a scientific writer, editor, and consultant. He has spent the last few years building a portfolio career, so when he's not writing copy and content for tech startups, he's juggling assignments as a science journalist and event photographer. Ben specializes in accessible content for startups with really complex products and services. If anyone needs a 'fixer', he's that guy.

Find Ben on:

About our host, Adam Rogers

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on: