Katie Lewis: From Plan B to Freelance Success - 10 Years as a Journalist, Content Marketer, and Published Author

Today’s guest is Katie Lewis. Katie has been freelancing as a writer, editor, and journalist since 2006. She is the author of Cheers, Somebody, which is a collection of short stories about Nashville and St. Louis. In this podcast you will learn:

  • How to build a freelance career in journalism and content marketing

  • How fiction writing can help move your career forward and improve your writing skills 

  • How to create a safety net of work, guard against financial worries, and land on your feet after being laid off

Katie Lewis on freelancing:

  • Katie’s thoughts on being a published author and how it helps her career

  • Why Katie is embarrassed of the first version of her portfolio

  • How a small clause in a contract helped Katie get into freelance writing

  • Why freelancing was a plan B but due to luck she managed to fall on her feet and become a freelance success

  • Why it’s a struggle to write content in your own voice for self-promotion

  • Katie’s analysis of networking to get work online vs offline networking and which might suit you

  • How Katie is balancing marriage and family while running a freelance business

  • Katie’s analysis of Patagonia and why storytelling helps the brand shine and why vulnerability is essential for storytelling success

  • Why Katie dips back into full-time work every now and then

  • How a lay off powered Katie into freelance success

  • Listen to Katie’s advice to launch your career and building out your portfolio

When freelancing gets tough, I ask myself ‘what am I going to do if I’m on my deathbed and I haven’t written anything or taken on projects that have excited me, and I only did the bidding of my bosses?’
— Katie Lewis

Katie Lewis on writing:

  • Why Katie sets a word goal target rather than allocated time to write

  • Why Katie’s writing hack is to have enough to drink

  • What Katie’s mornings looked like and how she gets started writing each day

  • How writing and creativity has evolved and changed in Katie’s life being a mother

  • Why and how Katie uses different word processors and writing techniques for different end points

  • What Katie’s ideal writing environment looks like

  • Katie’s opinion on writer’s block from both a fiction and nonfiction point of view

  • What life looks like as a published author and what’s next for Katie

You have to make time for writing everyday, because your writing is just better for it.
— Katie Lewis

People, resources, tools:

About our guest, Katie Lewis

Katie Lewis is the author of Cheers, Somebody, which is a collection of short stories about Nashville and St. Louis. She’s been freelancing as a writer, editor, and journalist since 2006. Katie runs her own writing business where she coaches full-time and freelance writers to meet their writing goals and guides them through their creative work and marketing copy. She’s also a content marketer composing online and print materials. She’s worked at Emma, Buffer, and with many more local and national businesses.

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About our host, Adam Rogers

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

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