Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.
Creating content for SEO is, at its core, about creating something the user will remember, whether a brand, an idea or a website. If that happens, Google will do the same.
There’s plenty for marketers to remember — and just as much to forget — when generating content ideas with a specific mind for SEO. At UpWord, here’s what we try on a daily basis to commit to memory, and also what we throw away.
Perhaps you are a marketer working directly with a User Experience (UX) team. Or perhaps you heard that UX is the new hotness in digital marketing and want to know more. Either way, *fist bump!* Great UX leads to products that are easy — and even pleasurable — to use. UX is also backed by research that tells you how your product is being used and what you as a marketer can do to solve any pain points. Working with a UX team is a smart way to unveil hidden needs for truly valuable, problem-solving content.
Creating content that is helpful and relevant to our audience while also producing measurable impact for the company we work for can feel more like a mathematical equation for marketers than a creative project we are inspired to pursue.
Like any worthy challenge, however, the trial and error, inventiveness and dedication required to solve this "problem" are often the very things that drew us to this industry in the first place.
Our success lies in our creativity, ability to collaborate — both internally and externally with clients and users — and the communities we build that inspire and support us. Hence the theme for this year's Boston Content quarterly workshops: Creativity, Collaboration and Community.
I started my career with a craving for big-city glamour — what blossoming editor wouldn’t want to follow in Max Perkins's footsteps? — but in the name of paying my mortgage, I have since edited books for self-published authors, copy-edited a fashion blog, proofread CPA manuals and food-safety guides, judged fiction contests, penned branded push notifications and so much more.
Along the way, I have learned that what I am editing does not matter as much as the story it tells. Brands and clients want to draw people in — after all, that’s what content marketing is all about. Whether you are just starting out as an editor or are transitioning to content editing from another medium, here are five things to remember.
