Internal experts are a gold mine of brand and industry knowledge. With your organization’s best interests in mind and day-to-day brand immersion, they are the ideal voices to contribute to your content marketing efforts — if you can get them onboard. And for many content marketers, that’s a big if-clause.

Naturally, content creation tends to fall under job-related priorities on to-do lists. As a content marketer, how do you coax internal subject-matter experts to share their expertise, and do so consistently? Do you incentivize? Do you flatter? Do you threaten?

Podcasting is exploding. From the meteoric success of Serial and StartUp, to the addition of podcasts in the already robust marketing playbooks of machines like HubSpot, Pat Flynn, Marcus Sheridan and John Lee Dumas (a podcast rockstar who now has three shows in his budding network), podcasts are picking up steam.

Podcasting as a medium is not new, however — it's been on a slow, steady rise for years. What we’re experiencing today is a tipping point, where the cost of creation and the ease of consumption has made podcasting a no-brainer for reaching niche audiences.

If you’re a millennial marketer, you’ve no doubt used, or at least seen the use of, GIFs to spur the viral nature of social content. But did you know that the "Graphic Interchange Format" is well over25 years old? Originally created by CompuServe in 1987, the GIF has since infiltrated our news feeds, Tumblrs and favorite e-commerce websites. BuzzFeed even runs its own GIF Feed. (Warning: May cause you to fall down an infinite-scroll rabbit hole.)

It takes time, effort and a little bit of luck to think up a truly original blog post idea. You may be inspired by something that happens to you on the job, or by an article you read, or even have a great idea in the shower.

Once a brilliant idea strikes, you can take action to research, write the blog post and publish it. But once it's done, you already have to start brainstorming your next great idea. 

Instead of constantly struggling to fill a full editorial calendar with one-off blog posts, what if you could re-use that same idea again and again by slightly tweaking it?