How (We)Work: Nicole Niss of Tablelist

Nicole Niss joined the Tablelist team in October 2014, eager to have a hand in helping shape the future of nightlife — an industry largely untouched by tech.

“Everyone I work with is incredibly smart and talented at what they do,” said Niss, who serves as the Boston general manager of the VIP reservation service for nightclubs. “I learn from all of them constantly.”

How to Calculate Social Media ROI [Infographic]

The infographic starts out with some nice success metrics from big-name brands, and moves on to a six-part guideline for measuring benefits and costs and calculating ROI. It's an appealingly simple framework and makes this somewhat murky topic crystal clear. 

The simple, clean design is part of why this infographic works — it leaves enough white space so the ideas don't crowd together, even with a lot of great content packed in. 

How (We)Work: Ryan Paugh of YEC

Ryan Paugh knows “being ambitious in your career can be a lonely place” — it’s because of that he helped found Young Entrepreneur Council (YEC), an invite-only organization for top entrepreneurs 40 and under, and CommunityCo, a company that helps other young professionals build personalized, invite-only communities.

“I love the idea that, everyday, I not only get to work on meeting my business goals,” Paugh said, “but also get to have a small role in helping our members meet their business goals, as well.”

5 Free Tools to Help You Tackle Twitter

I’ll admit it: I was dragged onto Twitter kicking and screaming.

While I technically created an account back in 2011, it lay completely dormant for three years. When I enrolled in Startup Institute last summer, however, I was advised that if I wanted to be a technical marketer, I would have to be present on Twitter. 

For many years, I had resisted the seemingly pointless tsunami of over-sharing I thought Twitter was. But it was time to bite the bullet and do the right thing as a marketing professional.