Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.
There’s an old saying in the newspaper industry that no news is ever made in the newsroom. In other words, if you want to find a good story to cover, you’ve got to leave the old office scenery behind and find out what’s actually going on in the real world.
You might not think this applies to the world of content marketing (few of us are actually covering breaking news after all), but you’d be surprised by how much your productivity and output can be improved by a simple change of scenery.
Internal experts are a gold mine of brand and industry knowledge. With your organization’s best interests in mind and day-to-day brand immersion, they are the ideal voices to contribute to your content marketing efforts — if you can get them onboard. And for many content marketers, that’s a big if-clause.
Naturally, content creation tends to fall under job-related priorities on to-do lists. As a content marketer, how do you coax internal subject-matter experts to share their expertise, and do so consistently? Do you incentivize? Do you flatter? Do you threaten?
Podcasting is exploding. From the meteoric success of Serial and StartUp, to the addition of podcasts in the already robust marketing playbooks of machines like HubSpot, Pat Flynn, Marcus Sheridan and John Lee Dumas (a podcast rockstar who now has three shows in his budding network), podcasts are picking up steam.
Podcasting as a medium is not new, however — it's been on a slow, steady rise for years. What we’re experiencing today is a tipping point, where the cost of creation and the ease of consumption has made podcasting a no-brainer for reaching niche audiences.
If you’re a millennial marketer, you’ve no doubt used, or at least seen the use of, GIFs to spur the viral nature of social content. But did you know that the "Graphic Interchange Format" is well over25 years old? Originally created by CompuServe in 1987, the GIF has since infiltrated our news feeds, Tumblrs and favorite e-commerce websites. BuzzFeed even runs its own GIF Feed. (Warning: May cause you to fall down an infinite-scroll rabbit hole.)
