It takes time, effort and a little bit of luck to think up a truly original blog post idea. You may be inspired by something that happens to you on the job, or by an article you read, or even have a great idea in the shower.

Once a brilliant idea strikes, you can take action to research, write the blog post and publish it. But once it's done, you already have to start brainstorming your next great idea. 

Instead of constantly struggling to fill a full editorial calendar with one-off blog posts, what if you could re-use that same idea again and again by slightly tweaking it?

The infographic starts out with some nice success metrics from big-name brands, and moves on to a six-part guideline for measuring benefits and costs and calculating ROI. It's an appealingly simple framework and makes this somewhat murky topic crystal clear. 

The simple, clean design is part of why this infographic works — it leaves enough white space so the ideas don't crowd together, even with a lot of great content packed in.