Content marketers sometimes feel like they're on an island. Maybe they’re a one-woman band singlehandedly helming a dozen social networks. Or maybe they’re swaddled in their noise-canceling headphones, cranking out an e-book in silence. Whatever the case, it’s all too easy for us to limit our output — and creativity — because we struggle to collaborate with team members, co-workers from other departments, freelancers, the press, or all of the above.
That’s why, when Boston Content needed a topic for its Q2 event, “collaboration” was an obvious choice. Everyone knows that the best content marketers not only maximize their individual production, but amplify it with help from any number of additional sources. Unfortunately, this is easier said than done.
The event, “How to Collaborate Better as a Marketer,” was designed to help content marketers take this general advice — play well with others! — and break it down into actionable takeaways.
