How (We)Work: Enrico Palmerino of SmartBooks

Enrico Palmerino, managing director of SmartBooks, has been named one of America's Best Young Entrepreneurs. He grew ThinkLite from a dorm room startup into a lighting efficiency company with eight offices worldwide. And now, he is taking on a new industry. 

“I truly believe in [SmartBooks],” said Palmerino in an email, “and think that we are changing the future of the bookkeeping and accounting space.”

Changing an industry is no easy task, however  — it takes constant creativity and someone with Palmerino’s desire to solve problems and overcome hurdles.

“I want to live and make an impact on society,” he said, “and can sleep when I’m dead.”

How is he able to make that impact? Keep reading.

Q2 Event Recap: The Best Tips for Collaborating as a Marketer

Content marketers sometimes feel like they're on an island. Maybe they’re a one-woman band singlehandedly helming a dozen social networks. Or maybe they’re swaddled in their noise-canceling headphones, cranking out an e-book in silence. Whatever the case, it’s all too easy for us to limit our output — and creativity — because we struggle to collaborate with team members, co-workers from other departments, freelancers, the press, or all of the above.

That’s why, when Boston Content needed a topic for its Q2 event, “collaboration” was an obvious choice. Everyone knows that the best content marketers not only maximize their individual production, but amplify it with help from any number of additional sources. Unfortunately, this is easier said than done.

The event, “How to Collaborate Better as a Marketer,” was designed to help content marketers take this general advice — play well with others! — and break it down into actionable takeaways.

4 Ways to Beat Writer’s Block

Writers are often encouraged to prevent writer’s block by creating routines and building habits. Although logical, it’s time-consuming —  and writer’s block could strike before then.

Fortunately, in addition to the many proactive strategies, there are also reactive ways to beat writer’s block. Here are four scenarios and some effective remedial action you can take to dig yourself out when you’re feeling stuck.

Traction: A New Podcast from NextView Ventures (& BosCon Co-Founder Jay Acunzo)

As an organization built to support content marketers, we are always thrilled when we can promote the incredible work our community is doing. That’s why I’m excited to tell you all about the launch of a new podcast created by someone near and dear to the Boston Content community: Co-founder Jay Acunzo. The podcast, called Traction, was created for NextView Ventures, where Jay works as vice president of platform, and gets to the heart of what unscalable tactics early-stage startups employ to ... well ... scale.