Boston Content
Finding your next marketing role during a ...

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.

Finding your next marketing role during a pandemic

Boston Content Recognizes Local Talent With Content Marketing Awards

Boston is bursting with talented, driven and passionate content marketers — like you.

With more than 1,000 members in our community, the Boston Content leadership team constantly witnesses your innovation, ambition and commitment. And we want to officially acknowledge you for it. That is why we are launching Boston Content Marketers to Watch, Boston’s first awards to recognize the talent of our city's content marketers.

Now through August 31, send us your nominations for local content marketers who demonstrate Boston Content’s values of creativity, collaboration and community.

Why Brands Should Avoid 'Copycat Content'

“Copycat content” isn’t an original phrase. In fact, I copied it from the website Copyblogger after realizing it perfectly explained the phenomenon. We have all seen it: Those “me too” marketing campaigns where the latest content trend (think: BuzzFeed Quizzes) explodes in popularity and you are left scratching your head wondering if the quiz, “What Game of Thrones Character Best Describes Your Mobile Attribution Strategy?" seems a little misaligned. 

I recently went online to find the perfect snarky Someecards to send to a friend as a birthday greeting when I noticed the webpage had been transformed from a collection of humorous posts to an aggregated pop culture news site, seemingly overnight. While imitation may be touted as the “best form of flattery,” why use this method in your marketing if your goal is to do anything but blend in with your competitors?

Here are some ideas to ensure you are putting your best brand forward through enabling your authentic voice to take center stage. 

What It Means to Quit Your Job to Be a Freelance Content Marketer

When I worked as a content marketer at Grasshopper, the entrepreneur’s phone system, I took a personality test.

Everyone at the company took it. We shared our results, and there was something different about me than everyone else.

I scored very low on compliance.

What does that mean? Well, it means I am not great at following rules, that I find policies annoying and boring and that I was probably meant to work as a freelancer, rather than as an in-house content marketer.

It was another sign, in a long slew of them, that it was time to bite the bullet and quit.

I loved my job and my colleagues, but it wasn’t enough. I wanted the freedom of freelancing and helping a wide array of clients, rather than just one. Last month, I left my job and founded Stories by Emma, my own content marketing and freelance writing consultancy.

Better Know a Content Marketer: Amanda Maksymiw of Lattice Engines

Who is the person behind all the great content you have been reading?

You already love his or her work, but you would like to learn more about the talented marketers creating some of Boston's best content. Rather than stalk LinkedIn, we have asked local content marketers to candidly share their biggest challenges, career advice, and content inspiration.

First in the hot seat is Amanda Maksymiw.

Maksymiw has been working in content marketing for more than seven years, and is currently the senior content marketing manager at predictive marketing company Lattice Engines. If you are familiar with Lattice Engine’s content, then you already know how talented Maksymiw is. Read on to learn more.