Emma Siemasko: How to Grow, Manage, and Brand a Solo Content Marketing Business

Emma Siemasko is the founder of Stories by Emma, a marketing company that helps tech businesses create content that gets results.

In this podcast you will learn:

  • Why you should have set days working on prospecting

  • Why you shouldn’t be afraid to subcontract when you don’t have skills or time

  • A better way to think of side projects and how they can increase brand awareness and let clients know about your services

Emma Siemasko on freelancing and running a business:

  • Why you shouldn’t think of a marketing activity as side projects. Emma believes they may not necessarily land you high paying clients but they give back to the community and help build your personal brand. With every new side project, Emma aims to try a new experiment and satisfy your curiosity

  • Emma doesn’t consider herself a freelancer, she calls herself a business consultant. A freelancer does everything on her own. A business owner you have to get comfortable that you can’t do everything

  • How she found her skills in content marketing, writing, and building an audience could be package up into a service—gifts she wants to share with many people

  • Emma’s entrepreneurial bend pulled her into working as a consultant and why she feels inspired to work for herself and manage her own time, workload, and clients

  • Why she’s not looking at growing into an agency

  • Emma in-house guest posting strategy helped her build a network to launch a freelance career

  • Why Emma subcontracts her work and why she’s transparent that she works with a team

  • Don’t subcontract your work until all the hours in your day are used up. Emma uses Monday and Fridays reserved for marketing work

  • A word of warning: Don’t get too caught up on admin work, that’s one hire you can make to increase your freelance revenue

  • Most of Emma’s best work comes from referrals, but don’t rely on it to run a sustainable business. Emma tops out at working with 5-7 clients at one time

  • Learn how Emma onboards new clients with a minimal workflow to take her from reactive to proactive

Emma Siemasko on writing:

  • Why and how Emma has created her own writing sanctuary to produce her best work

  • Why Emma needs absolute silence for writing

  • How Emma made case studies her writing specialty

  • Emma is a writer by nature, but she nurtured herself into a business writer

  • Writer’s block is real, but it comes across in the feeling of a funk or a chore. “you just don’t want to write right now”. And it could be due to burnout or being overworked. That’s when you need to take some time out

Resources and tools:

About our guest, Emma Siemasko:

Emma Siemasko is the Founder of Stories by Emma, a marketing company that helps tech companies create content that gets results. Emma specializes in longform content, case studies, and content marketing strategy. She's worked at a content marketing agency, in-house at a SaaS company, and now helps growing tech companies every day. She also co-leads an event series called ASK CONTENT GALS, where she fields questions from struggling content marketers.

Find Emma on:

About our host, Adam Rogers:

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on: