tools

The 2016 Content Marketer's Toolkit

A necessary prelude to the creation of marketing content is - as all successful content marketers know - planning. But even before you can plan, you need to have the tools to organize, create, measure and report. To help you launch this year from a solid foundation, we centered our Q1 event on the tools content marketers need to plan their strategy, measure success and produce work that keeps people coming back for more.