Mike Baker of InsightSquared Joins Boston Content Leadership

We needed someone methodical, inquisitive, focused and patient. We needed someone with a unique perspective — one different from both myself and the rest of the committee — to ensure we are representing the diversity of our membership. Most importantly, we needed someone who cares about Boston Content’s mission and community as much as we do.

Mike possesses all of these thing and more, which is why I am thrilled to announce he has agreed to join me as co-executive director of Boston Content.

How (We)Work: Kevin Raposo of KnowTechie

In the market for a new phone or laptop? Turn to Kevin Raposo for advice; that’s what his friends did.

For the three years Raposo was working as a content marketer for Boston home security systems company SimpliSafe, they peppered him with questions — so many he decided to start his own blog.

“I needed an outlet where I could let my voice be heard,” explained Raposo, reiterating he wantedhis voice heard, not that of “the guy from SimpliSafe.”

Creating SEO Content? Give Me One Thing Worth Noticing

First comes the idea, and that can be hard enough to figure out. But once that’s set, someone has to actually create it.

Creating a piece for SEO should never feel unnatural; if it adds value to users, that’s all that matters. But what do we want to see in a piece in order to feel good about its SEO chances? As an editor, this is the charge I would give the person tasked with putting it together: Give me one thing worth noticing. Not 500 words on this, or seven tips for doing that — one thing. 

My Big Break at the #BosCon Bash

By the time I landed my first paid writing gig at the #BosCon Bash, I had known for 10 years I wanted to be a writer. My room was always brimming with books and journals, bits of poetry and scraps of prose on napkins. As a teenager, Carrie Bradshaw confirmed my career aspirations. Even if my life did not include designer shoes, I still wanted the freedom to write and that skinny Macintosh computer. But as I forged a different path after college, the discomfort of dismissing my dreams became greater than my fear of leaping into the unknown.