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Finding your next marketing role during a ...

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.

Finding your next marketing role during a pandemic

How (We)Work: Zoë Barry of ZappRx

Zoë Barry is trying to “solve the really big problems in healthcare” and she is starting with ZappRx. 

Barry founded the company in 2012 after discovering how hard it was for her brother, who was battling with severe epilepsy, to gain access to life-changing medication. She decided to use technology to make specialty prescriptions easier to process — and has raised $8.8 million and been named  to Inc.’s list of 30 Under 30 Coolest Entrepreneurs in the process. 

How does someone shaking up a highly regulated, outdated industry stay creative? For one, by saving bald eagles in Alaska, but read on.

Think Like a Journalist; Blog Like a Marketer

As content marketing has become increasingly competitive, quality and depth of content are what differentiates the best bloggers in the business from the rest of the crowd fighting for online attention. You already know research is vital to writing a great post, but writing in-depth content takes more than just reading a Wikipedia page. Instead of relying on online sources alone, you should explore and find experts in your field to interview and use as sources for your posts.

Introducing the Millennial CMO: Katie Martell, Co-Founder of Cintell

Katie Martell, co-founder and CMO of customer intelligence startup Cintell, got her start in the marketing world at B2B data service provider NetProspex. The Emerson College graduate subsequently served in content and communications roles at PR agency Version 2.0 Communications and research firm Aberdeen Group. A Massachusetts native, accomplished speaker and self-proclaimed “scotch enthusiast and ska aficionado,” Martell shares the story of her journey of growing her customer-centric company here in the Hub.

How & When to Use 9 Different Content Types

Whether you’re being asked to drive leads, establish thought leadership in your vertical, or raise brand awareness through content marketing, there’s an asset that can help. The key is knowing which content type is appropriate, and how to use it to your advantage. To that end, I’ve compiled a list of suggestions below to help get you thinking about your options and why you should work them in to your editorial calendar.