Boston Content
Finding your next marketing role during a ...

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.

Finding your next marketing role during a pandemic

What's the Best Career Advice You've Ever Received? 4 Boston Content Experts Weigh In

The right advice can help propel your career. It often challenges what you thought you knew and forces you to think a bit differently. It tempts you to try something new, or forge a different path when you were convinced all roads were closed.

Boston Content is calling in the experts on Tuesday, December 1, to try and provide that advice you need to jumpstart your content marketing career. We will be hosting a one-hour fireside chat, covering topics ranging from negotiating your salary to building a professional network. After, each of our four panelists will be on hand to provide one-on-one, speed-dating-style advice.

Register here and start preparing your big questions. 

For a taste of what to expect, we asked each panelist to share with us the best career advice they’ve ever received. Let’s just say, maybe you should be listening to mom and dad more.  

Announcing the Boston Content Marketer to Watch 2015

Boston Content’s mission is (and has always been) to support Boston-based content marketers through educational, collaborative programming that builds a supportive, welcoming community around our shared profession. 

Four years later, we want to recognize some of the superstars that have emerged since we founded this group, which now boasts over 1,000 members! 

That’s why we created the Boston Content Marketer to Watch award.

Boston Content Recognizes Local Talent With Content Marketing Awards

Boston is bursting with talented, driven and passionate content marketers — like you.

With more than 1,000 members in our community, the Boston Content leadership team constantly witnesses your innovation, ambition and commitment. And we want to officially acknowledge you for it. That is why we are launching Boston Content Marketers to Watch, Boston’s first awards to recognize the talent of our city's content marketers.

Now through August 31, send us your nominations for local content marketers who demonstrate Boston Content’s values of creativity, collaboration and community.

Why Brands Should Avoid 'Copycat Content'

“Copycat content” isn’t an original phrase. In fact, I copied it from the website Copyblogger after realizing it perfectly explained the phenomenon. We have all seen it: Those “me too” marketing campaigns where the latest content trend (think: BuzzFeed Quizzes) explodes in popularity and you are left scratching your head wondering if the quiz, “What Game of Thrones Character Best Describes Your Mobile Attribution Strategy?" seems a little misaligned. 

I recently went online to find the perfect snarky Someecards to send to a friend as a birthday greeting when I noticed the webpage had been transformed from a collection of humorous posts to an aggregated pop culture news site, seemingly overnight. While imitation may be touted as the “best form of flattery,” why use this method in your marketing if your goal is to do anything but blend in with your competitors?

Here are some ideas to ensure you are putting your best brand forward through enabling your authentic voice to take center stage.