Boston Content
Finding your next marketing role during a ...

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.

Finding your next marketing role during a pandemic

How to Edit Your Own Content

So you’ve just wrapped up that awesome piece of content that’s been days or weeks in the making. It’s a great feeling, right? While most of the hard work is behind you – the topic ideation, research, dedicating all your time and effort putting pen to paper (or fingers to keyboard) – you’re not done just yet. In fact, polishing your own work and making final edits before publishing can be one of the most difficult parts of writing. Not only are you feeling confident about the work you’ve just created, but after being in the trenches for so long, it’s tough to have a clear perspective on where changes need to be made.

One of my main jobs at YEC is overseeing final edits, so I’ve gained a lot of experience making last-minute revisions and syntax changes. It won’t even take you that long – when it comes down to it, spending 30 minutes making revisions to a piece that took you hours to create is nothing, and it’s those final finishing changes that will take your piece from great to outstanding.

Here are my top tips for being your own best editor (and actually enjoying the process).

The 2016 Content Marketer's Toolkit

A necessary prelude to the creation of marketing content is - as all successful content marketers know - planning. But even before you can plan, you need to have the tools to organize, create, measure and report. To help you launch this year from a solid foundation, we centered our Q1 event on the tools content marketers need to plan their strategy, measure success and produce work that keeps people coming back for more.

How The Daily Beast Content Team Works

I started as the creative director for The Daily Beast content team, “BrandBeast," one year ago at an exciting time. The team was growing and we were gaining recognition as a world-class creative content shop. I had worked hard to elevate the content team at Hill Holliday in my previous job, and was looking forward to building another amazing department. 

But while BrandBeast functions like a small agency within a booming media company (20 million monthly uniques and counting), there were growing pains. The team was doubling in size and I quickly recognized if we were going to grow and continue to be successful, we needed guidelines all members of the team, new and old, could easily understand and operate by. Much more than that, we needed to establish and define a new culture and get everyone on the same page about what we were working toward.