Boston Content
Finding your next marketing role during a ...

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.

Finding your next marketing role during a pandemic

How to Conquer 4 Major B2B Content Marketing Challenges

Content marketing became many organizations’ must-have marketing strategy in the past few years, especially in B2B. Buyers, in both personal and professional contexts, have become immune to paid advertising and other traditional marketing strategies, and with B2C leading the way, B2B marketers made creating engaging content the top priority for 2016.

For those of us who are creating, managing and distributing content on behalf of our organization, the content boom brings with it a number of challenges, especially in terms of reaching and engaging your target buyer. Here are four I struggled with as Seismic’s content marketing manager, and some tips I received on how to overcome them.

Introducing Alexandra Howley: The Local Marketing Guru for General Assembly

Odds are that if you’ve ever attended a General Assembly event, Alexandra Howley was the individual who organized it. Howley's path to her current role started at the American Red Cross, Constant Contact, and then City Awake. At each step along the way, she learned timeless marketing strategies that she explains in this new Boston Content interview.

5 Storytelling Tips for Connecting with Your Customer

Telling a story is one of the most powerful ways to communicate. Describing an event with details, imagery, mood, strong characters and an active tone helps people make a connection. A good story draws you in and makes you feel like you’re part of the brand narrative.

These elements are vital in content marketing. Whether it’s videos, e-books, or blog posts, stories bridge the gap between the features and benefits behind your company’s products and the reasons why people buy them. Content builds an emotional connection between your company and your current and future customers, encouraging them to come back again.

The power of good storytelling helps your audience relate to what you do and how you can help them. Here are five storytelling tips to help connect customers with your content.

The 3 Best SEO Tools for Your Business

Search engine discovery begins with words. For example, does your URL describe what your site is about? Do the site descriptions, page content, headings, and image titles feature keywords that are relevant to your target market? Search engines use this information to place websites into indexes that are then used to pull up sites that match search queries. Just like good writing, simple, direct words are best. 

The good news is that while there are many strategies for improving website discoverability, three of the best tools for SEO are simple and free.