As part of Boston Content’s new Community Spotlight series, we sat down with Evelyn Hartz, marketing associate at Salsify. Before joining Salsify, Hartz served as a development coordinator at BUILD, an organization that uses entrepreneurship to ignite the potential of youth in under-resourced communities and equip them for high school, college and career success. In our discussion, Hartz shared what it takes to truly be a great product marketer.

So you’ve just wrapped up that awesome piece of content that’s been days or weeks in the making. It’s a great feeling, right? While most of the hard work is behind you – the topic ideation, research, dedicating all your time and effort putting pen to paper (or fingers to keyboard) – you’re not done just yet. In fact, polishing your own work and making final edits before publishing can be one of the most difficult parts of writing. Not only are you feeling confident about the work you’ve just created, but after being in the trenches for so long, it’s tough to have a clear perspective on where changes need to be made.

One of my main jobs at YEC is overseeing final edits, so I’ve gained a lot of experience making last-minute revisions and syntax changes. It won’t even take you that long – when it comes down to it, spending 30 minutes making revisions to a piece that took you hours to create is nothing, and it’s those final finishing changes that will take your piece from great to outstanding.

Here are my top tips for being your own best editor (and actually enjoying the process).

A newly minted Boston Content member recently asked me for job advice. As a long-time freelance writer, she hadn’t gone through the traditional interview process in a while and wanted tips on how to land a position as a brand journalist.

The email I wound up sending her resembled a blog post, so now it is one! Here were my answers to her questions.