6 Under-Utilized B2B Tech Marketing Secrets

You’ve heard it all before, so I’m not going to start at the top with the talk of funnels and buckets and other household items-turned-business-figures-of-speech. Instead, I’m talking about real, proven items that provide ROI for your marketing department. Here are six ideas currently under-utilized in B2B tech.

  • "B2B tech" is way too general
  • There’s always a human side
  • Helping prospects find honest opinions is good
  • Sharing honest opinions of your own can be great
  • Listen to all and hear commonalities to save time (and headaches)
  • Communities can be powerful