A necessary prelude to the creation of marketing content is - as all successful content marketers know - planning. But even before you can plan, you need to have the tools to organize, create, measure and report. To help you launch this year from a solid foundation, we centered our Q1 event on the tools content marketers need to plan their strategy, measure success and produce work that keeps people coming back for more.
How The Daily Beast Content Team Works
I started as the creative director for The Daily Beast content team, “BrandBeast," one year ago at an exciting time. The team was growing and we were gaining recognition as a world-class creative content shop. I had worked hard to elevate the content team at Hill Holliday in my previous job, and was looking forward to building another amazing department.
But while BrandBeast functions like a small agency within a booming media company (20 million monthly uniques and counting), there were growing pains. The team was doubling in size and I quickly recognized if we were going to grow and continue to be successful, we needed guidelines all members of the team, new and old, could easily understand and operate by. Much more than that, we needed to establish and define a new culture and get everyone on the same page about what we were working toward.
Boston Content's Top 10 Community Posts of 2015
Our goal in launching the #BosBlog in 2015 was to provide resources that could help set you up for content marketing success. And sure, we did some of that, but something greater happened: You set yourselves up for success.
Over the last 12 months, we've received dozens of insightful, empowering, informative contributions from the throughout the Boston Content community. From how to break into podcasting to the SaaS companies that have crafted the strongest brand voice, your advice has spanned mediums and industries.
Thank you to all who contributed — we hope you’ll submit more amazing content in 2016. For others interested in contributing, pitch us a blog here. We’d love to highlight additional insight from our growing community.
Need some inspiration? Here are the top 10 posts that garnered your attention in 2015:
9 Ways To Unlock Your Content Marketing Career Potential
It’s tough getting ahead in a qualitative field like content marketing. In an era where BuzzFeed is garnering five million page views per month, technology is taking over marketing, and journalism degrees now require coding and design classes, it’s hard to determine how to steer your career toward sunny skies.
There is some good news, though.
Boston Content held its final event of 2015, featuring four Boston content marketing experts, who shared their best career advice with attendees: Meghan Anderson, vice president of marketing at HubSpot; Joe Chernov, vice president of marketing at InsightSquared; Michael Gerard, chief marketing officer at Curata; and Emily Catalano, eCommerce marketing manager at Converse.
They reassured that doing your homework, showing up, and leveraging your resources can make finding your next career much easier.