Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.
The infographic starts out with some nice success metrics from big-name brands, and moves on to a six-part guideline for measuring benefits and costs and calculating ROI. It's an appealingly simple framework and makes this somewhat murky topic crystal clear.
The simple, clean design is part of why this infographic works — it leaves enough white space so the ideas don't crowd together, even with a lot of great content packed in.
Ryan Paugh knows “being ambitious in your career can be a lonely place” — it’s because of that he helped found Young Entrepreneur Council (YEC), an invite-only organization for top entrepreneurs 40 and under, and CommunityCo, a company that helps other young professionals build personalized, invite-only communities.
“I love the idea that, everyday, I not only get to work on meeting my business goals,” Paugh said, “but also get to have a small role in helping our members meet their business goals, as well.”
I’ll admit it: I was dragged onto Twitter kicking and screaming.
While I technically created an account back in 2011, it lay completely dormant for three years. When I enrolled in Startup Institute last summer, however, I was advised that if I wanted to be a technical marketer, I would have to be present on Twitter.
For many years, I had resisted the seemingly pointless tsunami of over-sharing I thought Twitter was. But it was time to bite the bullet and do the right thing as a marketing professional.
I went to my first Boston Content event in the winter of 2012. And, oh man, did I ever need it.
At the time, I was cranking out 4,000 (occasionally coherent) words a day for a local content marketing agency, completely unsure of what my long-term plan was.
After years of trying to cobble together a career on the half-submerged Titanic that was the newspaper industry, I had finally abandoned ship in 2010 and moved into content marketing. Although, at the time, I probably couldn’t have told you what the “content marketing” field was or how I planned to start a career there. I just knew it seemed like a growing industry — one that allowed me to write every day, and almost certainly offered more career development opportunities than traditional journalism.
