Boston Content
Finding your next marketing role during a ...

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.

Finding your next marketing role during a pandemic

The 3 Best SEO Tools for Your Business

Search engine discovery begins with words. For example, does your URL describe what your site is about? Do the site descriptions, page content, headings, and image titles feature keywords that are relevant to your target market? Search engines use this information to place websites into indexes that are then used to pull up sites that match search queries. Just like good writing, simple, direct words are best. 

The good news is that while there are many strategies for improving website discoverability, three of the best tools for SEO are simple and free.

6 Under-Utilized B2B Tech Marketing Secrets

You’ve heard it all before, so I’m not going to start at the top with the talk of funnels and buckets and other household items-turned-business-figures-of-speech. Instead, I’m talking about real, proven items that provide ROI for your marketing department. Here are six ideas currently under-utilized in B2B tech.

  • "B2B tech" is way too general
  • There’s always a human side
  • Helping prospects find honest opinions is good
  • Sharing honest opinions of your own can be great
  • Listen to all and hear commonalities to save time (and headaches)
  • Communities can be powerful

Community Spotlight: Salsify's Evelyn Hartz on How to Excel in Product Marketing

As part of Boston Content’s new Community Spotlight series, we sat down with Evelyn Hartz, marketing associate at Salsify. Before joining Salsify, Hartz served as a development coordinator at BUILD, an organization that uses entrepreneurship to ignite the potential of youth in under-resourced communities and equip them for high school, college and career success. In our discussion, Hartz shared what it takes to truly be a great product marketer.

How to Edit Your Own Content

So you’ve just wrapped up that awesome piece of content that’s been days or weeks in the making. It’s a great feeling, right? While most of the hard work is behind you – the topic ideation, research, dedicating all your time and effort putting pen to paper (or fingers to keyboard) – you’re not done just yet. In fact, polishing your own work and making final edits before publishing can be one of the most difficult parts of writing. Not only are you feeling confident about the work you’ve just created, but after being in the trenches for so long, it’s tough to have a clear perspective on where changes need to be made.

One of my main jobs at YEC is overseeing final edits, so I’ve gained a lot of experience making last-minute revisions and syntax changes. It won’t even take you that long – when it comes down to it, spending 30 minutes making revisions to a piece that took you hours to create is nothing, and it’s those final finishing changes that will take your piece from great to outstanding.

Here are my top tips for being your own best editor (and actually enjoying the process).