Boston Content
Finding your next marketing role during a ...

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19.

Finding your next marketing role during a pandemic

5 Storytelling Tips for Connecting with Your Customer

Telling a story is one of the most powerful ways to communicate. Describing an event with details, imagery, mood, strong characters and an active tone helps people make a connection. A good story draws you in and makes you feel like you’re part of the brand narrative.

These elements are vital in content marketing. Whether it’s videos, e-books, or blog posts, stories bridge the gap between the features and benefits behind your company’s products and the reasons why people buy them. Content builds an emotional connection between your company and your current and future customers, encouraging them to come back again.

The power of good storytelling helps your audience relate to what you do and how you can help them. Here are five storytelling tips to help connect customers with your content.

The 3 Best SEO Tools for Your Business

Search engine discovery begins with words. For example, does your URL describe what your site is about? Do the site descriptions, page content, headings, and image titles feature keywords that are relevant to your target market? Search engines use this information to place websites into indexes that are then used to pull up sites that match search queries. Just like good writing, simple, direct words are best. 

The good news is that while there are many strategies for improving website discoverability, three of the best tools for SEO are simple and free.

6 Under-Utilized B2B Tech Marketing Secrets

You’ve heard it all before, so I’m not going to start at the top with the talk of funnels and buckets and other household items-turned-business-figures-of-speech. Instead, I’m talking about real, proven items that provide ROI for your marketing department. Here are six ideas currently under-utilized in B2B tech.

  • "B2B tech" is way too general
  • There’s always a human side
  • Helping prospects find honest opinions is good
  • Sharing honest opinions of your own can be great
  • Listen to all and hear commonalities to save time (and headaches)
  • Communities can be powerful

Community Spotlight: Salsify's Evelyn Hartz on How to Excel in Product Marketing

As part of Boston Content’s new Community Spotlight series, we sat down with Evelyn Hartz, marketing associate at Salsify. Before joining Salsify, Hartz served as a development coordinator at BUILD, an organization that uses entrepreneurship to ignite the potential of youth in under-resourced communities and equip them for high school, college and career success. In our discussion, Hartz shared what it takes to truly be a great product marketer.